Master Plan Development, Prosper, Texas
For a 200-acre green field site owned by Mathews Southwest Development in north Dallas, Kevin Sloan Studio prepared branding, planning and place-making concepts. Entertainment is the central driver for a master plan and site brand that features a shaded commercial street situated in parallel with a tree-lined residential street. An iconic ferris wheel, a multi-plex theater and restaurant plaza offer identity and activity at the entrance to the entertainment street. A two-acre park terminates both streets into a residential, office and hotel square.