The Golden Orchard at Times Square
For a 2010 New York City “Ideas Competition,” Kevin Sloan Studio proposed a 100 square foot memorial in Times Square that would be centered on a solid titanium ‘tree’ made up of ‘branches.’ A ‘golden apple” would hang on each branch that would contain the ashes of New York luminaries. Each ‘apple’ would be inscribed with the name of the deceased and a personal message from family or loved ones. Each day, the mechanical tree would open, umbrella-like, in a barely noticeable movement and close at dusk. The tree would retract into a granite plaza overnight, repeating the cycle the following day. The scheme was developed in collaboration with branding experts 98pt6 from New York and was awarded an Honorable Mention and featured in the subsequent exhibition.